Members are a special group of users, and it is also category email list the beginning of the user growth mechanism. Once a user becomes a member, it means that the user has enough interest in the product, and the probability of retention and payment will increase. However, when operating members, there are some "be careful" that can play a role in promoting. 1. Classification of member rights and interests In personal experience, it is customary to divide membership category email list rights into three categories: virtual rights, real rights and commercial rights.
Virtual equity is a kind of equity that seems to be useful, but category email list basically "sacrifice"; however, for operations, it is operable. For users, it is also an early experience to guide the purchase of members. Actual rights and interests, anything linked to "money", can be understood as actual rights and interests; usually, such rights and interests are often more attractive to users, and they are also paid to convert a node; because for users, there is no advantage category email list in taking advantage of the "bastard".
Commercial rights, commercial rights have two aspects, one category email list is similar to the rights of merchants, and the other is the special treatment of users; all of them are related to marketing, which are all commercial rights and rights, and it is also a kind of rights and interests to "show off" capital. 2. Member operation "careful machine" Different membership rights have category email list different operating methods. Generally speaking, it is to send virtual rights, buy real rights and restrict business rights . 1.