Assume they are in stage one. Email relevant content for stage one. Repeat this cycle three times - when you send an email that the recipient finds useful, he or she will select the content, letting you know where that person stands in the buying cycle. Job Function Email List Mathew worked with eCornell on a 3-2-1 email campaign based on paid search leads. The Job Function Email List closure rate was 50% and engagement was 16 times higher than the unnurtured prospect.
EmailLeadNurturayatScale Welcome your customers Your company may have a process for recruiting new employees. Do you have one to Job Function Email List connect new customers? Or do you just email them about the next blog entry you send to other people? Don't just send subsequent emails to new subscribers. Greet them with your best content, say MSweezey. Click To Job Function Email List TweetRemember, your next blog post will likely not be the best.
In contrast, the first five emails your new subscribers should receive are the five best blog posts you've ever written. Job Function Email List Then, you can start sending them standard emails. Salesforce research reveals that 50% of high-performing marketers use email orientation, while less than 1% of poor-performing marketers do so. High-performing marketers use email orientation. Job Function Email List Less than 1% of underperforming marketers do, says MSweezey.